Here’s the scoop: A craigslist ad poster is your stage to captivate, engage, and ultimately, clinch that buyer’s attention. Imagine running a lemonade stand but no one stops. Probably because your sign is as bland as plain toast. Let’s catapult your ad from meh to magnificent!
An explosive headline can be your secret weapon: Full-on zing! But, yeah, “Fantastic Deal!” may sound catchy yet is about as overused as an internet cat meme. Instead, think up some kooky alternatives that allude to the spirit of your sale: “Vintage Desk-Manufactured by Elves, attends optional RPG contests.
It is better to think-or better-said, how NOT to create visual chaos.
It’s diving into a bowl of spaghetti when all you wanted was one noodle. Too much clutter, and they’re lost. Keep it focused on one focal point. Make this focal point a showstopper-that great photo of that designer chair or a shot of the clean grill you’re selling. Marry this with a clean design. No Comic Sans, please! Fonts should scream polished but approachable. Colors? So much more than eye candy. Ever agonize over whether to paint a room salmon or coral? Well, your ad colors determine mood and readability. Bright tones of orange and red will make somebody stop and notice, while blues and greens put people at ease. Find the balance between “look at me!” and “take a chill pill.” Words count! Gone are the days one droned and droned, and people listened. Be sharp, concise, and vivid. Visualize standing in the elevator explaining your sale and you get to the third floor; would you bore them with the measurements? Not on your life! Paint this picture-describe to them the bliss of sinking into that velvet couch with their favorite book, the allure of hosting that summer BBQ as your in-laws envy your stainless steel grill.