Five-times champion is the dominant force in grands prix and on social media, with no other driver coming close to his publicity generating profile in the wider world
Two years into their tenure as the owners of Formula One and Liberty Media have known only one champion. With Lewis Hamilton taking the title in four of the last five years Liberty have inherited a period of singular supremacy by the British driver. Ordinarily this might be cause for concern as they seek to expand the sport but right now they must be positively relieved that if there is to be a dominant star, it is Hamilton.
Hamilton and his Mercedes team have been the pre-eminent force in F1 since 2014. They have won every title since then, with only Nico Rosberg’s 2016 victory denying Hamilton a clean sweep. Over the next two races the team are likely to make it five drivers’ and constructors’ championships in a row to match Ferrari’s record achieved with Michael Schumacher between 2000 and 2004.
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