Liberty wants to expand Formula One to ‘destination cities’ but it will need to win over teams who want a reduced season
The Communist-ruled republic of Vietnam and Formula One might not be the most likely of bedfellows. Yet confirmation that the country’s first grand prix will take place on the streets of Hanoi in 2020 is of little surprise given F1’s global expansion over the past two decades.
F1’s owner, Liberty Media, wants new markets to expand their fanbase. Vietnam, like so many other modern F1 venues, is angling for the prestige and worldwide audience that influences investment and tourism long after the chequered flag is waved. It is a simple equation then, but one at which Liberty at least is going to have to really work.
Related: Vietnam to host F1 grand prix in Hanoi street race from 2020
Continue reading…Original Article